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The Reaction To Fox Sports' 'Irish Muhammad Ali' Promo Has Not Been Positive

The Reaction To Fox Sports' 'Irish Muhammad Ali' Promo Has Not Been Positive
By Gary Reilly
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So, those of you not watching the NFC Championship game will have missed Conor McGregor just being given the kind of promotional push that money can scarcely buy. The 100's of millions of people who are tuning in to watch the Seahawks take on the Packers have been treated to McGregor in all his glory telling us to stick around on FOX and watch his fight against Dennis Siver live from Boston later tonight.

The only problem? Their choice of promotional phrase on which to hang the whole thing. The Irish Muhammad Ali is possibly taking things to stupidly hyperbolic levels for someone who has fought four times in the UFC.

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For all his shameless self-promotion, it must be said that McGregor had nothing to do with the comparison. It (hesitantly) came from UFC CEO Lorenzo Fertitta during the week and FOX have seemingly picked it up and ran a country mile with it. Needless to say, the reaction, to McGregor appearance during the game, as well as the Ali reference wasn't exactly positive. 

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There have been plenty of voices form the UFC side of things pointing out that even McGregor has called bullshit on such comparisons.

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