The Conor McGregor love-in continues, and rightfully so.
Former Manchester City CEO and current Executive Vice President and Managing Director of Europe for the UFC, Garry Cook, has placed Conor McGregor an a very high sporting pedestal with recent quotes he made while speaking about his experience of watching the McGregor v Poirier fight in Dublin.
Cook went as far as to say that what Conor McGregor is currently doing for MMA is similar to what Tiger Woods did for golf, and what Michael Jordan did for basketball.
While we talk about this perfect storm around this athlete, it's more than MMA, it's more than UFC. It's about a nation watching their warrior go off to battle. That's been with us for thousands of years. It's the little country taking on the world and we love that. It's David vs Goliath. It's the underdog story. Here's Conor McGregor going to fight in the Mecca of combat. How can you not support that?
I also think that all sports have been determined by virtue of their athletes and their prowess. Whether it's Michael Jordan in basketball or Tiger Woods in golf or great footballers who carry that same mantle. What we're seeing is a defining moment. A defining moment always comes from an athlete in sport. We've just seen all of it come together.
High praise indeed.