Are you in Dublin this weekend and keen to show your support for the Irish Women's Team? Then you're in luck, as from the 12th-14th May The Square Ball will be transformed into 'The GIG' - Ireland's first women's sports bar to support the Girls In Green.
IRELAND'S FIRST WOMEN'S SPORTS BAR ARRIVES
To help further grow the support of the Republic of Ireland Women’s Football Team ahead of the Summer, Carlsberg 0.0 has teamed up with the FAI and The Square Ball to bring us 'The GIG'.
Marking the 50th anniversary of their first ever International match against Wales, 'The GIG' will pay homage to past glories of the Women's national team through having an array of classic memorabilia and imagery, along with showcasing live women's sport over the weekend including fixtures from matchday 10 of the League of Ireland Women’s Premier Division.
The event comes off the back of research conducted by Carlsberg, where they discovered that only 13% of Irish adults think the Republic of Ireland’s Women’s football team deserve the title of 'Team of the Year'. On top of this, they found that despite 59% believing that big women’s sports occasions should be shown in pubs, 76% of those who watch men’s sport have watched it in a pub versus a disappointing 49% for those who watch women’s sport in a pub.
With 'The GIG', Carlsberg are aiming to increase this viewership of women's sport in pubs. 'The GIG' is officially supported by the FAI, and attendees over the weekend will have the chance to win a new Women’s National Team Jersey as well as tickets to the Republic of Ireland’s warm up fixtures before they head to Australia.
For more information, keep an eye on The Square Ball website and Carlsberg's socials.