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TG4 has to be given an award for one of the most creative advertising strategies for a new tv show. They created an event at Bellewstown Races Co. Meath where champion jockey, Paul Carberry's horse is stolen from him in the parade ring by a woman who jumps over the barrier. The crowd look on in amazement as the woman makes her way onto the race track and takes off towards the grandstand.... The event was created by Publicis Dublin to promote a new TV series for TG4 called Jockey Eile, where amateur riders compete against each other to win a job as a jockey. The series starts next Sunday on TG4.
[youtube]http://www.youtube.com/watch?v=PxrunL587OI[/youtube]
