It's eight days since people's champion Rocket Ronnie O'Sullivan struck a blow against parsimonious tournament organisers everywhere by refusing to accept a mere £10,000 for hitting a 147 in the Welsh Open and deliberately refused to complete it.
His impish and gleeful disrespect for his own profession hit new heights today.
He spoke to the BBC about his breathless excitement in the lead-up to the World Snooker Championships. Not really. He's 'not bothered' about it or any other tournament apparently. He will be treating the tournament like 'a vacation'.
It doesn't mean he won't win it, of course.
Ronnie is the snooker equivalent of the laid-back jockey in the Harrey Enfield sketch, pausing absent-mindedly for a natter with his harried rivals before sauntering by them at his leisure when he grew bored of the conversation.
You just have to accept it will be a long haul and you could get beaten in the first or second round and then you don’t have a problem.
I’m not really bothered about Sheffield, I am not bothered about any tournament. I just treat it like a vacation and enjoy the time that I am away.
If you want to become more like Ronnie simply mope around the office looking bored, while being simultaneously the most talented and productive member there.