Other Sports

Protestors Burn Nike Gear After Colin Kaepernick Heads Ad Campaign

Protestors Burn Nike Gear After Colin Kaepernick Heads Ad Campaign

Yesterday controversial American football quarterback Colin Kaepernick was revealed as the face of Nike's new ad campaign.

Kaepernick, who is currently a free agent, generated controversy back in 2016 when he decided to kneel during the national anthem, a decision made in order to highlight racial injustice in his country.

This did not go down well with many Americans at the time, and the subsequent deal that the 30-year-old has struck with Nike has also drawn criticism, with the hashtag #JustBurnIt trending on Twitter, and numerous people proclaiming that they will never buy Nike products again:

Advertisement

Advertisement

The controversy has also given rise to people on the other side of the fence who have made light of some of the overreactions to the ad campaign:

Advertisement

While I would hasten to say that Nike's choice to back Kaepernick is brave, I'm sure they calculated that the pros outweighed the cons, it is interesting to see a brand take a stand on what has been a divisive issue for America over the past two years.

See Also: 2018/19 Preview: How To Watch The NFL In Ireland

Eoin Lyons

You may also like