Peter O'Mahony told the world yesterday of his excitement over his new Tempur bed given to him courtesy of the good people of Casey's Furniture of Cork.
@peterom6it certainly looked like great craic alright!!!
— Brian O'Driscoll (@BrianODriscoll) December 4, 2012
While some of his Ireland teammates slagged O'Mahony off, it was interesting to Brian O'Driscoll - a man who knows his way around marketing event - publicly critique the Front Row client over the tweet.
— Peter O Mahony (@peterom6) December 4, 2012
— Brian O'Driscoll (@BrianODriscoll) December 5, 2012
The lesson for athletes is as follows: it's ok to advertise products and brands over your social media stream, but we all know that choosing a new bed is not craic in anyone's world. Choose your language wisely.