The British & Irish Lions have announced major changes to their crest ahead of the 2025 tour to Australia.
The iconic yellow outline, that has been part of the jersey since taking over from the white outline prior to the 1993 tour to New Zealand, has now been replaced by a gold outline.
Ireland's crest within the crest has also changed, with white clover on a green background, while Scotland's crest has also been changed to reflect the more modern one as seen on their own jersey.
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The tour will take place in less than two years, with the Lions also taking on a combined ANZAC XV compromising of both New Zealand and Australia, before their three tests against the Wallabies.
Warren Gatland, who has helmed the last three tours, recently backed Ireland head coach Andy Farrell, to take over the reigns in 2025.
Is The New British & Irish Lions Crest An Improvement?
Interesting one: the British & Irish Lions have tweaked their crest, with gold replacing yellow and the crests of the four unions being streamlined and modernised.
What do you think? pic.twitter.com/1714NMyLAN
— Rucked – The Rugby Magazine (@rucked_mag) October 30, 2023
You can read the official statement from the British & Irish Lions below:
The Lions badge has been updated to honour the Lions history and legacy by retaining the fundamental iconography and structure of the badge that has remained consistent for generations, while modernising and simplifying the overall presentation, and achieving a greater sense of unity between nations.
The key changes to the badge are as follows:
· The representation of each rugby Union’s mark has been adapted to move closer in appearance to that of each Union’s logo, while retaining a degree of individuality, creativity and overall stylistic coherence unique to the Lions badge.
· The dividing bars between the nations’ quadrants have been removed, enabling, and representing greater connection between the nations.
· The yellow colour that was added to the badge in the early 90s has been replaced by Lions Gold.
· The scroll that encased ‘Since 1888’ has been removed to further modernise the badge.
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