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Celtic League Becomes Video Game With One Sponsor Switch

Celtic League Becomes Video Game With One Sponsor Switch
By Donny Mahoney Updated

Corporate culture has gone mad. It was announced today that the Celtic League, once known as the Magner's League, will next season be known as the Rabo Direct PRO 12. So is it a rugby league or a rugby video game? You see, there are 12 teams in the league. The league has been gaining more and more legitimacy in the last two years, especially with the introduction of the 'grand final'. That's wiped away with this facelift. You can't just go and change the name of a sports league. I wonder if Sean Moncrieff will be doing their radio ads.

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