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Diageo Cancel London Irish Sponsorship Over Paddy Jackson Signing

Diageo Cancel London Irish Sponsorship Over Paddy Jackson Signing
Balls Team
By Balls Team
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Diageo, the owner of Guinness, have cancelled it's sponsorship of London Irish after the Premiership club signed ex-Ulster player Paddy Jackson.

Jackson and fellow Ireland international Stuart Olding were both acquitted of rape following a high-profile trial in Belfast in March 2018. Both players had their professional contracts cancelled after their acquittal.

In a statement, Diageo confirmed they had ended an association that has stretched back to 1992: "We have met with the club to express our concerns. Their recent decision is not consistent with our values and so we have ended our sponsorship."

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The club had boasted that it was their 'longest-standing sponsor' on their website.

It comes after re-sale outlet Cash Converters also announced they were terminating their sponsorship deal with the club.

As a company, we are committed to the highest possible standards when it comes to our investments in any sponsorships and collaborations. As a result of a detailed and thorough review of our support for London Irish, we have decided to discontinue our association with the club.

The statement was published on Twitter in response to a tweet citing the messages that came to light during the trial that Jackon exchanged with two other defendants. However, in a statement, London Irish argued that the decision was made before the signing was announced.

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As well as Paddy Jackson, the recently promoted side have made a series of signings recently including Ireland’s Sean O’Brien, Australian duo Nick Phipps and Sekope Kepu and New Zealander Waisake Naholo.

SEE ALSO: 'We'd Love To Him' - Folau Offered Route Back To World Cup Via Tonga Switch

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