Rugby

Ian Madigan Takes To Social Media To Defend Club Name Change

Ian Madigan Takes To Social Media To Defend Club Name Change

Yesterday English club Bristol Rugby announced their intention to rebrand itself as Bristol Bears from 1 June 2018, in a bid to attract new investors.

The reaction to the move has certainly been mixed, with several fans and pundits taking to social media to voice their displeasure at the new name. Club owner Stephen Lansdown said the move was a necessary step.

In a challenging market, in order to attract investment and new audiences, we must be brave in our vision. The development of the brand expands our appeal to a global audience at a time when the appetite for professional rugby is growing in international markets.

Amongst the criticism, former Leinster and Irish out-half Ian Madigan responded to rugby pundit David Flatman defending the move.

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Bristol will return to the Premiership under their new name, as Pat Lam's side look to build on a successful season whilst commercially make their mark in America.

SEE ALSO: Five Spain Players Hit With Lengthy Bans After World Cup Qualifier Controversy

Maurice Brosnan

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