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Fare Thee Well IRB, Hello 'World Rugby'

Fare Thee Well IRB, Hello 'World Rugby'
PJ Browne
By PJ Browne
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Is there anything more exciting than an international federation rebranding? We had a brief think about it in the Balls office and could only come up with 6,397 things that got our motors running hotter.

In the most exciting sports rebranding news since WWF became WWE, the IRB announced today that from November 19th it will become known as 'World Rugby'.

Explaining the decision, IRB Chief Executive Brett Gosper said:

World Rugby clearly aligns our name with our mission and allows us to organise new and existing consumer facing properties in a way that they will be more impactful and more appealing to the sport's growing global fan base.

Here's some of the Twitter reaction to the news so far.

Recommended

May I never have to type rebranding again.

Picture credit: Matt Browne / SPORTSFILE

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