That the owner and creator of something called Twitter appeared on the Late Late Show last Friday gave the internet phenomenon a whole new audience, middle Ireland went scrambling to their dusty monitors in droves. By Monday, from Athboy to Headford, it was all about the amount of followers you had. Twitter has helped those around the country with access to smartphones and/or unemployment to spend their time catching up with friends they don't have.
Then there's the weird relationship between sports stars and the general public, finding out where they eat is usually the most interesting factoid you can gleam from the average sport stars account. Sometimes you get more, following Robbie Savage, you find out he is an outrageous cunt you presumed he was, or with Rio Ferdinand, you realise that trapped inside the England captain is merely a teenager seeking constant attention, metaphorically speaking.
Then there are people like Neil Best(or a Neil Best twitter impersonator), Ireland's forgotten flanker, the Ulsterman spends his time playing in England these days with his iphone used not for incoming calls from the Irish setup but for less than cogent remarks about all and sundry.
The drink driving flanker from Belfast has notched up over 1000 followers on twitter thanks to some of the most inspired tweets that have ever graced the platform.
Here is just a taste of what goes on in the head of Neil Best.
Oh and follow us on the twitter thing - sure why not - http://www.twitter.com/ballsdotie
He also brings our attention to the video remix of Nigella right here
