Before his retirement in 2010, it was something of a cliche that GAA followers used to turn down the sound on the television when watching matches and listen to Micheal O'Muircheartaigh instead.
This was less a targeted insult at the likes of Ger Canning and Marty Morrissey (although, in fairness, it could have been that too) than a tribute to O'Muircheartaigh's greatness.
During TV3's coverage of the Rugby World Cup today, George Hook will pay tribute to another artist almost equal in stature to the great Micheal - Elvis Pressley.
When the TV3 commentators get going, Hook will choose that moment to honour the majesty of Elvis. He will flip down the volume on the TV and turn up 'Suspicious Minds' or something...
Will watch the rugby with no commentary and listen to Elvis instead
— George Hook (@ghook) September 26, 2015
It may not be 'Suspicious Minds'. Suspect George is an 'Always on my Mind' type of geezer.