Greig Laidlaw was an analyst on ITV for the broadcaster's coverage of England vs Scotland at Twickenham on Saturday evening.
The Scotland captain was available to appear due to an ankle injury, sustained during his side's defeat to France earlier in the Six Nations, which ruled him out of action for the remainder of the tournament.
After England had completed their hammering of the Scots, coverage returned to the studio where the opinion of Clive Woodward was first sought followed by that of Laidlaw.
As the camera focused on the Scotland scrum-half, his picture was captioned, 'Lost each of five tests vs England, twice at Twickenham'.
ITV Greig Laidlaw caption
The decision to focus on Laidlaw's poor record against England has come in for criticism.
Jeez. The Scotland captain deserves a whole lot more respect than that crass caption https://t.co/s9iWRhB9Uq
— Tom English (@TEnglishSport) March 11, 2017
Very Classy By ITV !!!!! Greig Laidlaw- Scotland Captain!!!! pic.twitter.com/iolxRhgAdp
— Julian Lewis Jones (@JulesLewisJones) March 11, 2017
@ITV courage should be ashamed of themselves regarding the caption of Greig Laidlaw so disrespectful!😲😑
— Bethan🌼💛 (@Bethaan92) March 12, 2017
— ✨Sharri✨ (@yayadav11) March 11, 2017
.@ITV unimpressed with how you titled Greg Laidlaw at end of game commentary basically as a loser!!! Totally inappropriate
— Heather Williams (@heatherw1976) March 11, 2017
Here's video of the moment in question.