World Cups of any sport bring the best advertisment. The football world cup brought this spectacular effort with the Brazilian team in the airport. Rugby have tried, but aside from some questionable pinergy, subway and Newbridge silverware ads - it's never produced many classics.
The All Blacks, together with Air New Zealand have made this masterpiece that takes you for words. It features the classic Men in Black pun, some dodgy rapping from Israel Dagg, and a guest appearance from the devil that is Martin Johnson.
If you can find the words, let us know what you think.
H/T Diarmuid Reidy