So I guess this internet thing is catching on in Ireland. 24 hours after a few tweeters, including Ryan Tubridy, announced their dismay with the latest Hunky Dory ad campaign, the IRFU gets all high and mighty and starts issuing press releases.
This raises two questions:
1. Is Ryan Tubridy really that powerful in D4?
2. Is that Jesus on the model's left knee?
Here's what Padraig Power, the IRFU's Commercial and Marketing Director, said:
"This advertising campaign is in very bad taste and one which the IRFU would not want to be associated with in any way."
The IRFU's complaint is not with the ad's bust line as much as its strap line.
"...the claim that the product is a 'Proud Sponsor of Irish Rugby' implies that the company is a significant sponsor of the game in this country, though the IRFU. This is absolutely untrue and a cynical ploy in an attempt to capitalise on the games popularity."
No word from Hunky Dory's, though one gets the feeling that whoever came up with the ad will be getting promoted. Is this what they mean by viral adverstising?