The Six Nations will take on a new look this year after TV3 leveraged the television rights from RTÉ.
Boasting a panel of some familiar faces, and some not so familiar, the estimated €10 million paid signifies the seriousness with which they are approaching this new, and exciting venture.
Less than a month from the opening weekend of the tournament, TV3 have whetted the appetite of rugby fans across the country with a very promising promo video.
Walking through the vaunted corridors of Dublin's refurbished National Gallery, the faces of Irish rugby punditry for the next few months are looking very serious about the job at hand.
Led by Ronan O'Gara in a Reservoir Dogs-esque line, Shane Horgan, Matt Williams, Alan Quinlan and Shane Jennings walk through the gallery to the sight of many famous Six Nations scenes - well, famous Irish scenes - in place of the gallery's many more traditionally artistic pieces.
Not present is Newstalks's Joe Molloy, the host of TV3's new panel and a figure around whom much excitement has been generated.
In terms of the rugby coverage itself, much excitement surrounds the recruitment of O'Gara particularly. A regular contributor in recent years to RTÉ's Six Nations coverage, the former Munster man is currently working with Crusaders in New Zealand; a commute that will be far more demanding on the Corkman than his previous trips from Paris.
With so much excitement surroundings some of Ireland's young prospects, and the fresh absence of Munster's Simon Zebo after he confirmed his decision to leave Ireland for Paris, TV3's coverage will coincide with a period for Irish rugby when next year's Rugby World Cup will be to the forefront of many minds.
Although another Six Nations will have occurred by then, this year's tournament will over Joe Schmidt ample opportunity to experiment with what will be a very interesting first tournament for TV3 to cover.
You can watch TV3's very exciting promo below.