Beats by Dr Dre specialise in the kind of ads that could win cinematography awards at Cannes.
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The latest offering features the great Richie McCaw going about his daily routine, which, according to the commercial, consists of jogging, listening to his headphones, doing interviews with a pack of journalists, jogging, gym work, scribbling notes to himself and more jogging. All in a happily scenic environment. But, quality word all round.
