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In one of the most bizarre cross-overs, the HSE are teaming with dating apps such as Hinge and Tinder to support the rollout of Covid-19 vaccinations in this country.
The HSE have called the campaign 'For Us All' and will aim to encourage those who are offered their Covid-19 vaccine to receive it and support them in doing so.
The dating apps involved include Tinder and Hinge, as well as Match, OK Cupid and Plenty of Fish. Some of the incentives offered include free 'Super Likes' and free 'boost type-features' for Irish users showing support for vaccinations.
For those not up to scratch with the apps, a 'Super Like' is a boosted like more than likely ending up at its target. Most dating apps charge for services like Super Likes and Boosts.
OK Cupid will go one step further and allow users to search within a 'vaccine stack' of vaccinated users. Other apps will allow users to sport badges that say 'vaccinated' or 'partially vaccinated'.
Dating apps have already started making subtle references to vaccinations and Covid-19. On dating app Hinge, you can sport a 'Vaccinated' badge in your bio.
For users of the dating app Bumble, months ago they introduced user dating preferences, i.e if they would like to be socially distant, wear a mask, meet in a crowded or uncrowded space etc.
The HSE's campaign will run over the course of the month of July. HSE CEO, Paul Reid, said, "we've seen incredible support for the programme among the Irish people since we started."