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Liveline Caller Bought 500 Cans Of Guinness On Eve Of Minimum Pricing

Liveline Caller Bought 500 Cans Of Guinness On Eve Of Minimum Pricing
By Gary Connaughton
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It is fair to say that the Government's minimum pricing for alcohol plan introduced in recent days has not gone down well across the country.

Brought in to curb drinking levels in Ireland, it saw the price of many brands of alcohol shoot up overnight. Gone are the days of going down to your local supermarket and picking up a cheap slab of cans or bottle of spirits on offer.

The main criticism of this policy is that many believe that it will not actually reduce alcohol consumption and instead disproportionately affects those on a lower income. The fact that those living on the border of Northern Ireland can go a few minutes up the road and buy the same products at a much lower rate is also worth noting.

However, some people managed to take advantage just before this system was introduced on January 4th.


Speaking on RTÉ's Liveline, caller Brendan revealed that he went into a local store and bought 500 cans of Guinness on the eve of the new rules. He reckons he saved himself around €700 by doing so.

I'm in receipt of social welfare and it's going to disproportionately affect me. I had my savings.

The day before the minimum pricing came in, one of the local small retailers had a special offer on Guinness. It was a 12-pack for €10.

I fairly stocked up, so I should have enough to do me for at least a year. I got around 500 cans...

A friend of mine, we did two trips in the car. The car was on it axel, but we did two trips in the car and I have them in the porch here...

I probably spent around €400 odd on that. On the following day that amount would have cast €1,100, so that was a saving of roughly €700 for me.

I'm in receipt of social welfare, so that's nearly a month of income...

I got a few funny looks (in the shop). I find that there's a discriminatory regulation on the poor. I don't know if they carried out any studies that alcoholism doesn't affect wealthy people and only affects the lower classes.

There is no other measures brought in to roll this out across society. It's just discriminating against lower income and poorer people.

You can see the evidence of the purchase below.

That's what you call getting ahead of the curve.

The cans will surely taste all the sweeter knowing that you saved that much money when buying them.


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