As if managing one of the favourites to win the World Cup this year was pressure enough, Spanish head coach Luis Enrique has taken it upon himself to live-stream daily on Twitch.
A first for national team managers, Enrique is setting up his channel in order to gain more direct communication with the fans. We assume that part of this is to also get ahead of the media and to be able to hear all the talking points that circle throughout a World Cup straight from the man himself.
In a Twitter post, the former Barcelona captain explained his reasoning for joining the Twitch streaming community.
It's a crazy idea but I understand it can be interesting at the same time. It is simply the idea of establishing a direct relationship with you the fans who may be interested in information about the national team, told from my point of view and my staff. Establish a relationship and a more direct, more spontaneous and more natural communication also more interesting for everyone. "
Un video para expresar una idea… pic.twitter.com/aCK4ghemHW
— LUISENRIQUE (@LUISENRIQUE21) November 14, 2022
Enrique, who led the national side to the semi-finals of the Euros last year, uses his sense of humour quite frequently on the job. In September, the Nations League call-up was announced via the manager cycling up a road marked with the players' names.
🤩 ¡Qué ganas teníamos de decir esto!: @LUISENRIQUE21 da a conocer la lista con los 2️⃣5️⃣ jugadores que disputarán los duelos de #NationsLeague contra Suiza y Portugal.
🚴🏻😉 ¡Míster, con este equipo seguro que nos va sobre ruedas!#VamosEspaña pic.twitter.com/Z6S0t1z2sW
— Selección Española de Fútbol (@SEFutbol) September 16, 2022
If you want to follow along with Enrique's Twitch adventure (and you happen to understand Spanish) then you can follow him here. He's also set up an Instagram page to log the Spain squad's journey in Qatar.
We're hoping this is the first of many managers becoming a bit more open about their day-to-day job. Either way, it's going to be a fascinating insight into the upcoming World Cup.