While Sky Sports News have their giant iPad going with transfer news seemingly all day every day, somehow it is still possible to have a few transfer deals slip under the radar, perhaps because they were agreed on the same day as a major deal, or simply because they weren't well publicised.
With the new TV money kicking in we have seen some crazy prices next to players that would have previously been considered nowhere near good enough to command a fee, but clubs have been conducting work and bringing in some exciting names without breaking the back as well, and we wanted to shed light on some of these deals.
The types of transfers that you don't notice until you suddenly see a player wearing another team's jersey and think "when did that happen?"
Here are 10 transfer deals that you may have missed during the transfer window so far:
Steven Pienaar - Everton > Sunderland
We knew that David Moyes would be dipping back into the well at Man Utd and Everton, but it wasn't until Steven Pienaar came off the bench against Middlesbrough at the weekend that we realised he had joined Sunderland.
Or even existed at all, Roberto Martinez had him so far down the pecking order at Goodison Park that we forget Pienaar was still around.
Borja Baston - Atletico Madrid > Swansea
Everybody knows that Swansea have signed a striker from a big club in Spain, but most thought that was just Fernando Llorente arriving from Sevilla.
Swansea have also splashed £15m to bring in Borja Baston, a striker who made just one single appearance despite a solid record in the second tier of Spain.
Juan Camilo Zuniga - Napoli > Watford
A Serie A veteran, Zuniga has been bombing forward from full-back for Napoli for years but after recently falling out of favour he has decided to link up with Walter Mazzari at Watford.
It remains unclear as to whether the Colombian international will actually play or just weirdly vanish like Victor Ibarbo did last season.
Jeremy Pied - OGC Nice > Southampton
Claude Puel has used his knowledge of Ligue 1, and of his former club Nice to sign Jeremy Pied for the third time in his managerial career.
A France U21 international, Pied had a good season last year as Nice raised eyebrows with their performances in Ligue 1.
Nathan Ake - Chelsea > Bournemouth
After a very impressive loan spell at Watford last season, many thought he would spend another season at Vicarage Road but instead opted to move to Bournemouth.
He may not ever break into the Chelsea first-team, but it's clear that Ake has what it takes to forge a solid Premier League career.
Bartosz Kapustka - Cracovia > Leicester City
After an excellent Euro 2016, Poland's 19-year-old creative midfielder saw interest from some of the biggest clubs in Europe before opting to join Claudio Ranieri at Leicester City.
One to keep an eye on in the future for sure.
Brice Dja Djédjé - Marseille > Watford
Another Watford full-back to have slipped under the radar is lightning-quick Ivory Coast international Dje Djedje, who we cannot wait to hear have his name pronounced by Paul Merson.
66 appearances in two seasons at Marseille suggest Watford got a great deal at £3m.
Fabio - Cardiff City > Middlesbrough
Former Manchester United defender and the lesser mental twin of the Da Silva brothers, Fabio's career has been on the slide ever since starting the 2011 Champions League final against Barcelona.
After spending some time in the Championship he has now returned to the Premier League, but he will have to fight for his place as he has been brought in for cover.
Jonathan Calleri - Deportivo Maldonado > West Ham
You probably saw him miss a golden opportunity to seal the game against Bournemouth and wondered who he is and where he came from.
The answer is he came straight from the Olympics. West Ham's need for a fit striker was so great that Calleri joined up with West Ham as soon as Argentina were eliminated from the Olympics and made his Premier League debut last weekend.
After bursting onto the scene at Boca Juniors, he bagged three goals in five games on loan at Sao Paulo in Brazil and will now attempt to crack England with the Hammers.
Ron-Robert Zieler - Hannover 96 > Leicester City
One of the most promising goalkeepers in the Bundesliga is now Kasper Schmeichel's backup at Leicester.
After leaving Manchester United and moving back to Germany, Zieler impressed as he became Hannover's number one but will now struggle to see playing time thanks to the level that Schmeichel has been playing at in recent times.