In this era of increasing regulation around drinks advertising, we thought there might be some politician somewhere who would have dreamed up legislation stipulating that one couldn't name a beer after a known alcoholic.
Clearly, it never entered anyone's head that such legislation might be necessary.
Well, Nottingham's Castle Rock Brewery have given us the 'Brian Clough' beer, a drink which it transpires has been in existence for just under two years. Learning that such a product is in the world, courtesy of Tom Cullen, is truly mind-blowing.
A life tormented by booze. Made into beer! pic.twitter.com/nemsLdmOh1
— Tom Cullen (@TomCullen) August 29, 2016
Forest's legendarily tigerish defender Kenny Burns had no quibbles and said at the launch that Clough would have been delighted to have a beer named after him.
Cloughie's final year as Nottingham Forest boss - in the first season of the new Premier League (1992-93) - was blighted by his increasing dependence on alcohol.
Forest, who had survived easily in the top half of the table for much of the 1980s and into the early 1990s, plummeted dramatically down the table.
In May 1992, they ended the season in 8th spot, a little lower than they had come accustomed to under Clough but still relatively decent.
In May 1993, they were not only relegated but finished bottom of the table.
Thereafter, alcholoism took a greater hold. With doctors giving him less than a fortnight to live, Clough underwent a liver transplant in early 2003. He died of stomach cancer in late 2004.