Football clubs' official fan sites have been made pretty much redundant by social media and the spreading of news like wildfire around the internet (case in point Manchester United's archaic site), which is why savvy clubs such as Southampton put so much effort into their YouTube channels and other mediums like snapchat.
Another club who have a great YouTube channel is Man City, but to be fair to them their official website does fit a purpose too, and evidence of this can be seen after they published the least biased match report on an official club site in recent memory.
Usually used as light propaganda to brush aside a bad performance following a loss, official site match reports are not where you would usually go for an unbiased account of events, but that is exactly what was found over on MCFC.co.uk.
The site published six talking points from the game, and the very first one was used to concede that City were outclassed:
If there were doubts about the legitimacy of Leicester’s title credentials, they dissipated three minutes into Saturday’s lunchtime kick-off when Robert Huth reacted quickest to Riyad Mahrez’s smartly-taken free-kick.
The Foxes were arguably the best team to have visited the Etihad Stadium this season and it’s no exaggeration to say that their winning margin could have been even wider.
Twice, Joe Hart came to City’s rescue when Jamie Vardy was through on goal and the league’s top scorer also hit the sidenetting with a chance you’d normally expect him to bury.
It was a sobering day to be a City supporter as the home side waited until the 85th minute to exert any meaningful pressure on a Leicester back four who showed just why they’ve conceded so few goals of late.
Again, you just don't see that type of stuff on most official club sites.
We've seen examples of Man City's impressive grasp of social media before with the regular uploading of 'Tunnel Cam' which provided one of our favourite moments of last season between David Silva and an opposing player, and as we mentioned earlier Southampton are a joy to follow across their social channels, so hopefully more clubs follow suit in the near future.
They're going to have to, as the outdated model of an official club TV channel is not going to cut it as the fans move more and more into online news consumption.