Over the last two decades, few things have neatly captured the futility of existence better that Sky Sports News, what with its wild shrieking about the movements of Ryan Fraser and the channel's desperate efforts not to cover anything that Sky don't have the rights to.
While there have been some memorable moments, these days it is generally the preserve of Acerbic Twitter Users, who distribute the channel to us via screenshots and a Christ-look-what-they-are-doing now yawp.
Now, however, it might all be coming to an end. Per Matt Hughes of The Times, the channel are reviewing their approach and are considering ending their 24-hour rolling coverage:
Sky Sports News is undertaking a review of its operations that could result in the channel moving away from 24-7 broadcasting or making some of its content online only.
The review, according to Hughes, has been triggered by a decline in viewing figures since the channel was whipped off Freeview. As a result, the channel are looking at alternative ways to increase revenue, which may include advertising appearing on its Yellow Ticker Of Doom.
Viewing figures have fallen since the channel was removed from Freeview packages eight years ago. This fall has led to the review, which may also lead to them producing more sponsored content and increasing the advertising on its breaking news ticker.
Read the full piece here.