There are very few clubs happier with the identity of their current manager than Liverpool.
Jurgen Klopp has yet to complete a full season in charge at Anfield, yet the club have already handed him a contract extension. You can understand why: while the club's league form was rather patchy under Klopp last season, he helped rebuild the bond between players and supporters and more tangibly, brought them to two cup finals.
Along with his influence on the field, however, there is another reason why Klopp is the ideal manager for a modern-day club: social media. Increasingly, clubs are marketing themselves as content-producing monsters. Manchester United are the most notable proponents on this: they recently painted a mascot blue as part of some native/repugnant advertising for an X-Men movie.
Klopp has always shown a willingness to poke fun at himself and involve himself with the marketing side of a club: at Dortmund, he helped negotiate with sponsors. At Liverpool, Klopp has appeared in TV advertisements for Nivea and was the subject of a superb club video in which he was interviewed by a child.
Realising the success of the above video, Klopp has been cast in a new series of videos. The first featured a chat about transfer policy with
Liverpool's transfer committee a group of young fans, and here is the second, a game of Guess Who played before the Europa League final.
Klopp saw little issue with winning comfortably:
See Also: A Complete Look At Jurgen Klopp - Football's Most Extraordinary Everyman