In an opening-half of two halves, Tyrone went from being 0-5 to 0-1, to going in at half-time 2-7 to 0-6 behind.
A frustrating fall away for Mickey Harte's side, Peter Harte epitomised this frustration during a first-half incident involving Dublin's John Small.
Involved in an off-the-ball collision, it was spotted from a distance that Harte may have made some move toward the Dublin man with his hand.
However, looking relatively indiscriminate even from a significant distance, Small's reaction was widely deemed to have been rather exaggerated.
Something Harte didn't take too kindly to.
During the half-time analysis of this All-Ireland final, RTÉ's Colm O'Rourke encouraged Small to "be a bit more manly," describing the entire incident as "harmless."
O'Rourke was not alone in his view that Small could have dealt with things in a less spectacular fashion.
— conor grant (@claude1976) September 2, 2018
Is that a joke? John Small an embarrassment to the game trying to get a fellow player sent off.
— Justin Kelly (@JKellyIRL) September 2, 2018
Are the Dublin dochtúir & physio not a bit scarleh having to go in & 'tend' to John Small #DUBVTYR
— Eimear Ryan (@eimear_ryan) September 2, 2018
John Small should be embarrassed laying down pretending to be injured, the opposite to what sport is trying to get an opponent sent off #cheat
— Kane Barrett (@kaneyb_14) September 2, 2018
— John Kean (@Jkean112) September 2, 2018
I hope John Small gets vilified for being a diving cheat like other players would. Disgraceful. 7 points up and still diving to get someone else lined in an All Ireland Final #DublinVTyrone #AllIrelandFinal
— P Mc Guinness (@Pmc_g) September 2, 2018
John Small = pic.twitter.com/GDeEnHVe4J
— Darroch Mulhall (@MulhallD17) September 2, 2018
Bringing on Dublin's medical staff to tend to his perceived injuries, the perception that he was trying to con the referee into taking action against Harte stung many.
In the end, the referee Conor Lane decided to take no action against either player and Dublin saw out their comfortable lead to half-time.