Oulart the Ballagh gave hope to bridesmaids everywhere with their victory over Cuala in last month's Leinster hurling final.
They endured a Buffalo Bills like run in the provincial championships in the early part of the decade, losing four finals in a row between 2010 and 2013.
The last of those Leinster final losses came at the hands of Carlow champions Mount Leinster Rangers. While the experience was positively 'Europa' for the winners, the Oulart players had to listen to the cries of 'BOTTLERS' that were screamed in their direction.
In their terrific new video on the Oulart journey, AIB have raked up old graves by including audio of Joe Molloy's reading out Colm Parkinson's gleefully controversial 'Oulart the Bottlers' tweet on Off the Ball in December 2013.
Here is said tweet.
Oulart de Bottlers
— Colm Parkinson (@Woolberto) December 1, 2013
In the following days, Rory Jacob was prompted to write a lengthy 'essay' on twitter about the 'scandal' of people 'who have never even played the game using their position of power in the game to get digs in at people'.
He referred to one 'so-called commentator' who critiqued their corner back Eoin Moore for wearing leggings.
The commentator in question was Parkinson and while the comment seemed light-hearted that Oulart players weren't having it.
Two years on, Oulart are the Leinster champions for the first time in their history. The 'bottler' charge has been put to bed - at least until the All-Ireland final.