We're big fans of Paddy 'The Hooligan' Holohan here at Balls.ie, as you just can't help but love the way the SBG man puts everything into his performances in the octagon.
While his marketing may not be on the level of his good friend Conor McGregor, Holohan has, in our opinion anyway, struck gold with what we are calling the pound for pound best t-shirt in MMA thanks to his sponsors at Dethrone.
That is simply brilliant.
The Guinness label style, "demanding respect from day one", shut up and take our money!
Paddy is a big fan of it himself as you would expect:
Yep...feeling extra strong today @dethrone #eire #guinness pic.twitter.com/fy8ys42HVW
— Patrick Holohan (@PaddyHolohanMMA) April 22, 2015
For those of you who enjoy this t-shirt as much as we do and wish to buy it, it is currently only available on pre-order from Shoptagon.ie, although it is due to ship later this month.