In a move that seems almost like a parody of themselves, Sky Sports News are making a big deal out of a "re-launch" of their news channel to Sky Sports News HQ.
Sky are promising EVEN MORE BREAKING NEWS! as the channel moves to 401 on Sky Digital, and will see a host of new features that don't really seem new at all, as they explain:
Launched for the new football season, Sky Sports News HQ will put the viewer at the heart of sports news with a new schedule, upgraded studio and improved digital services including redesigned apps and integrated social media coverage.
Sky Sports News HQ will launch on Sky channel 401, providing viewers with an unrivalled sports news service plus a showcase of other content on the Sky Sports channels. Other Sky Sports channels will move one slot up the Sky digital EPG.
It's all so very Aprés Match...
While the new studio looks fancy, you can't help but ask if this is really necessary, and Sky customers with mild OCD will surely despise how Sky Sports 1 is now channel 402, and Sky Sports 2 is 403 etc. etc.
The new channel launches August 12, and we literally can't wait.
via Sky Sports News.