It's prime rugby time, which means that our television screens our going to be full of Heineken and Three ads reminding everyone about the upcoming Rugby World Cup that is just under a month away.
With the massive volume of rugby ads yet to unleashed, we've had a look at ten of the best we've seen so far.
10. Tom Tom - Ronan O'Gara singing
It's an easy start. Any ad that ends up embarrassing a famous person is going to be remembered, which means the marketing people at Tom Tom earned their money.
As for O'Gara - his voice is far from the worst. Any advert featuring O'Gara that doesn't begin with "Hi, I'm Ronan O'Gara"
9. Three - All It Takes
Nothing gets rugby heads going than a good old fashioned pump up ad. This has the music, the voice over, the classic Batman nrrrrgh sound, Robbie Henshaw on fire, Paul O'Connell running into a rhino, and Johnny Sexton smashing himself into a billion pieces.
What more do you want?
8. Guinness - Jamie Heaslip
This happened to slip past my radar the first time it went around, but it's a pretty cool feature on Jamie Heaslip.
Given the criticism he sometimes gets from some corners, it's good that he's being recognised for how important he is. Beats out other strong Guinness contenders.
7. Wavin Pipes - Denis Hickie
A classic. This needs no introduction.
6. Pinergy - Paul O'Connell's Voice
Part of the Paul O'Connell series of PINERGY ads. Great idea, that loses some points because it's freaks the bejaysus out of me at the start.
It's like a scary movie - you can't but watch in awe.
5. O2 - Be The Difference (Outtakes)
This is the outtakes version because a) it's better, b) hilarious, and c) I couldn't find the original.
4. O2 - Play Them Next
One of the few ads where non-actors look like they are being completely natural. It's quite entertaining, with some memorable lines as well.
3. Investec - Sexton Pressure Kick
https://www.youtube.com/watch?v=b4trZacnlA8
I'm a bit of a sucker for Enda McNulty and some sports psychology, so this hits me right in the nerd brain.
2. Adidas - Thank You Brian
https://www.youtube.com/watch?v=pNG4HdnVrYQ
It still gets me to be honest. One more year.
1. Puma - Irish Rugby Team In Carton House
https://www.youtube.com/watch?v=teZlZrtwPv0
Sure it's a ridiclous parody of one of the best sporting advertisements in history, but that's the beauty of it. Carton House never saw it coming.
