Ding Junhui has played a large part in turning snooker into one of the world's most popular spectator sports. The Chinese player commands a legion of fans back home who religiously follow every match. So, when he's playing a World Champship match you can bet a hell of a lot of people are tuning in across the world.
Ding was giving them something to smile about during the morning session of his last 32 round clash with Mark Davis. 5-3 down, Ding produced an exceptional break and was well on his way to a 147 and the £30,000 bonus that comes with it when something rather unusual happened.
He completely forgot what was going on.
No 147 but he did win the key frame and ultimately went on to win the match 10-7.