One of the world's biggest virtual restaurant brands is set to land in Ireland as Mr Beast Burger rolls out delivery across the country.
Who is Mr Beast and what's Mr Beast Burger?
Mr Beast is one of the most popular Youtubers online with over 135 million subscribers on the platform. Shooting to online fame videoing elaborate stunts for his channel from hiring an assassin to kill him to million-dollar games of hide and seek.
The 24-year-old then decided to use that fame to expand into the virtual restaurant business during the covid crisis, with the restaurant proving to be a hit. Upon launch, it became an instant phenomenon, with demand for a piece of the novelty through the roof.
After setting up dozens of locations across the world, extra.ie reported that the company announced their entrance into the Irish mark at an event in The Hyde Dublin with a host of Irish influencers in attendance such as Terrence and Calvin from the Talking Bollox Podcast.
The restaurant's menu is fairly simplistic offering two types of chicken burger, four beef ones and some fries with their chocolate chip cookies tipped to be absolutely delicious
Where will Mr Beast Burger be in Ireland?
Well, it could be absolutely anywhere that has a functioning kitchen. The concept of the virtual restaurant or 'ghost kitchens' as they're known is that any restaurant with the ability to cook a burger could make the Mr Beast Burger. However, with no physical presence the only way to get your hands on one of the Youtuber's famous burgers will be through delivery services.
According to goosed Justeat are set to be the exclusive delivery partner here in Ireland with the service initially expected to serve Dublin, Cork, Limerick, Louth, Tipperary, Waterford, Galway and Sligo. However, despite reports suggesting it would be open today, at the time of publication it was unavailable across the country and even in America the quality is known to vary wildly from spot to spot.
Whether it's the next big thing or not here, I'm not so sure, it would definitely take a bit of getting used to seeing my local chipper serve an internationally recognised burger.
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