When the official match ball for Euro 2016 was unveiled, we feared the worst.
EURO music ambassador @DavidGuetta with the @adidasfootball official match ball for #EURO2016 pic.twitter.com/8rnL4ar1ON
— UEFA EURO 2016 (@UEFAEURO) November 12, 2015
David Guetta, music ambassador for Euro 2016? Surely not.
We held out in hope that his role would be purely as a famous face, perhaps to make those who attend teenage discos more interested in Euro 2016, but alas, those hopes have proven to be delusional.
UEFA today sent us an email with the following information:
Don’t forget to follow the draw live tomorrow at 18:00CET – when superstar DJ David Guetta will be making a huge announcement about the official UEFA EURO 2016 song.
David Guetta is doing the official Euro 2016 song.
For feck sake. Presumably this is an attempt to one-up the absolute shite that was produced for the official World Cup 2014 song, attributed to David Guetta's friend and fellow eejit 'Pitbull':
Get ready for a summer of generic techno beats and even more generic lyrics pumping repeatedly throughout the eardrums of anyone going to France.
Remember this from Euro 2012?
You can bet it's going to be far more widespread, and for more annoying than that.
There's no need for this, UEFA.