In a new RTÉ programme, Joe Brolly and Sean Cavanagh both recall the infamous incident from the 2013 All-Ireland quarter-final between Tyrone and Monaghan which saw Cavanagh drag down Conor McManus and Brolly subsequently tell viewers that they could "forget about Sean Cavanagh as far as he's a man".
"The word came through after the game that Sean Cavanagh is Man of the Match," Brolly says in 'Sunday Best' which celebrates 40 years of The Sunday Game.
"So, I was like... I could just feel it through my whole body. Then, it came to me."
Michael Lyster, who was the presenter on the day, remembers the uproar which unfolded in front of him.
"You have people talking in your ear the whole time," Lyster says.
So, you're not just listening to the panellists in front of you. You have other people making comments. Sometimes, it's a delayed reaction.
There was this pause and about five seconds later, the producer of The Sunday Game suddenly said, 'Wha'? What did he just say? What did he say about him?'
All this is going on in my ear while this is going on directly in front of me.
Three-time All-Ireland winner Cavanagh tells of the repercussions which Brolly's comments had on his life outside of the game.
"I lost my manhood that day, apparently," says Cavanagh.
"It's a seismic effect that it has across the community. I'm an accountant and I got a phone call from a client of mine on the Monday morning. This guy from a British background - no GAA background at all - and he said to me, 'Oh, you were cheating at the weekend, I heard the furore on The Sunday Game'.
"I thought to myself, 'Right, well, I'm not a cheat, let's clear that up'. It engulfs every piece of reporting that there is on Gaelic games. It has a huge impact on everyone's lives."
The show, which airs this Wednesday on RTÉ One, details the influence which The Sunday Game has had on Gaelic games and Irish life.
"I've been threatened to be killed, threatened to be shot, threatened to be maimed, threatened to have my house burnt down. I've had them all," says Pat Spillane.
The Kerry legend also tells of how relationships have ended due to comments which he made while working as a pundit.
"It was difficult because I was honest and called something as I saw it," he says.
"I certainly lost close friends who weren't happy with comments I said. Do I regret it? I regret that friendships broke up over it. Was I incorrect in anything I said? No."
— RTÉ Sport (@RTEsport) November 30, 2019
'Sunday Best - 40 Years Of The Sunday Game' airs at 9:30pm RTÉ One on December 4th.